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From Activity to Pipeline:

 

An invite-only virtual roundtable for Senior Marketing, Field & ABM leaders under pressure to prove real marketing impact.

 

No slides. No selling. Just honest peer conversation.

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It’s a wrap!

This session is now full - but is part of a global conversation. Contact us for the next session near you!
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Marketing is busier than ever. ... we get it.

 

But proving pipeline is harder than ever.


More webinars.

More content.

More “intent”.

More events.


Yet sales & leadership still ask: “Where’s the pipeline?”


We speak to senior marketing leaders every week and the same frustrations keep coming up:


• Lots of activity, little progression

• Attribution that doesn’t stand up to SLT

• Events that generate leads, not momentum

• Campaigns that are relevant... but forgettable


This session is designed to fix that.

Who?

Where?

When?

B2B CMO's; Marketing, Field & ABM Leaders

When?

Where?

When?

Tuesday 23rd June

11:00 BST / 12:00 CET / 14:00 GST  

Where?

Where?

Where?

Virtual Roundtable event from the comfort of your own home/office!

AgendaSecure your seat!

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This most definitely is not a webinar.

 It’s a working session.


A small group of senior peers.

Cameras on.

Honest conversation.

Practical insight.


No presentations.

No pitching.

No vendor theatre.


Hosted by The Transformation Club: curators of high-impact GTM experiences for enterprise marketing teams.

YOUR HOST:

STEVEN EVANS

Founder and head of growth, The Transformation Club


Steven has spent 2 decades working closely with CMOs, Field Marketing, ABM and GTM leaders across enterprise technology to design high-impact experiences that create measurable pipeline

[not just noise].


Through The Transformation Club, he convenes private, peer-level rooms where senior decision-makers speak candidly, share what’s actually working, and build the trusted relationships that accelerate real business.


He does not present or pitch.

He's here to ask better questions, surface honest insight, and connect the right people in the right environment.

What we’ll unpack together:

Where marketing effort looks productive, but isn’t actually moving pipeline

What’s genuinely progressing named accounts right now (and why)

How marketing leaders are proving real pipeline impact internally

What to prioritise when budgets tighten and focus matters most

Designing moments that are memorable: not just relevant

FORMAT:

A Global Conversation

• 60 minutes

• 4-6 senior marketing leaders

• Moderated peer discussion

• Virtual discussion

• Invite only


Intimate by design. High signal by default

Secure your seat!

What peers are saying?

“Two curated rooms produced more pipeline than a year of webinars.”

VP Marketing, Enterprise, WWT


“It’s the first time sales asked us to do more events instead of questioning the budget.”

Field Marketing Lead, Absolute


“In a market where budgets are tight and attention is even tighter, this felt like one of the smartest investments we made in field marketing this quarter.” 

Head of ABM, Dell Technologies


“What stood out was the calibre of attendees and how curated the room felt. Every conversation felt commercially relevant.”

Head of UK Marketing, SAP


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